The Titleist® AVX® golf ball has been completely reengineered from core to cover to deliver exceptional performance on every shot. Designed for golfers who demand longer distance from tee to green, a more piercing ball flight, increased greenside spin and control, and an extraordinarily soft feel, the 2024 AVX builds on its unique identity within the Titleist lineup. Compared to Pro V1, AVX flies lower, spins less off the long clubs, and feels softer — making it the ideal choice for players who want a premium ball that plays to their strengths. Available in white and high optic yellow, supplied here as a box of 12 balls (one dozen).
The 2024 AVX is powered by a new large, high-gradient, high-speed core that shares the same advanced core technology found in Titleist's Pro V1 and Pro V1x golf balls. The high-gradient design means the core transitions from a very soft centre to a progressively firmer outer layer, generating explosive energy transfer at impact. This engineered gradient is fundamental to reducing long-game spin while simultaneously preserving the soft feel AVX players demand. The result is longer distance from every club in the bag — from driver all the way to the scoring irons — without sacrificing the extraordinarily soft sensation at impact that defines the AVX experience.
Positioned between the core and the cover, the new thin, high-flex casing layer is a critical performance component of the AVX's three-piece construction. Engineered to flex efficiently at high swing speeds, this layer generates higher ball speeds and significantly reduces excess spin on long-game shots — keeping tee shots and iron approaches on a lower, more penetrating trajectory. The casing layer also works in concert with the core to ensure that while spin is reduced off the driver and long irons, greenside spin performance is not compromised. This delicate balance between long-game and short-game spin is what makes the AVX a genuine performance option for serious golfers.
The 2024 AVX features a reformulated, softer urethane cover that represents one of the most significant updates in this generation. The new cover is designed to increase greenside spin, providing golfers with greater stopping power and control when it matters most — on chips, pitches, and short approach shots. Because the cover plays the dominant role in short-game spin performance, Titleist engineers focused their efforts here to increase the differential between long-game and short-game spin (the "spin slope"). The softer formulation also enhances the feel at impact across all clubs, contributing to AVX's reputation as one of the softest-feeling premium golf balls available. The cover is injection-moulded TPU (thermoplastic urethane) for consistent performance.
The aerodynamic performance of the 2024 AVX is governed by its new 346 quadrilateral dipyramid catenary dimple pattern — a precisely engineered dimple geometry that optimises the ball's interaction with the air during flight. This design produces a more piercing, penetrating trajectory that helps golfers achieve their preferred low-flight window, making it especially effective in windy conditions where a lower ball flight is a tactical advantage. The 346 dimples work in harmony with the core and casing layer to stabilise flight and reduce drag, resulting in consistent carry distances and more predictable ball behaviour shot after shot. Compared to the previous generation AVX, the new dimple design further refines the already impressive aerodynamic profile of the ball.
| Specification | Detail |
|---|---|
| Construction | 3-piece (core / casing layer / cover) |
| Cover Material | Softer urethane (injection-moulded TPU) |
| Casing Layer | Thin, high-flex casing layer |
| Core | High-gradient, high-speed large core |
| Dimple Design | 346 quadrilateral dipyramid catenary |
| Compression | Approx. 77 (low compression) |
| Ball Flight | Lower than Pro V1 |
| Long-Game Spin | Lower than Pro V1 |
| Greenside Spin | High — increased vs. previous generation |
| Feel | Very soft |
| Colour | White (high optic yellow also available) |
| Pack Size | 12 balls (1 dozen) |
| Generation | 2024 (4th generation) |
The Titleist AVX is the ideal golf ball for players who are currently using Pro V1 or Pro V1x but prefer a lower ball flight and less long-game spin, as well as for golfers seeking a premium urethane-covered ball with a distinctly soft feel and excellent greenside control. It suits a broad range of swing speeds and playing styles, particularly those who prioritise a penetrating, wind-resistant trajectory and want more stopping power around the greens. Titleist recommends that all golfers get properly fitted for the ball model that best suits their individual flight, spin, and feel preferences.
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