Maximum distance, tour-inspired spin control, and a precision 360° alignment system. The Titleist AVX AIM 360 takes everything that AVX players love — low long-game spin, exceptional tee-to-green distance, and an extraordinarily soft feel — and adds a groundbreaking full-wrap alignment technology that delivers a measurable advantage in accuracy. Reengineered from core to cover for 2026, the AVX AIM 360 is the ideal choice for golfers who want a penetrating, low-trajectory ball flight with excellent greenside control and the confidence that comes from lining up every putt and tee shot with precision.
The AVX AIM 360 is specifically recommended for players who benefit from a combination of low long-game spin, excellent greenside control, and very soft feel — and who prefer an extended visual aid to help with aim and accuracy on every shot. If you want to play longer shots, maintain trusted control around the greens, and gain a scoring edge from more precise alignment, the AVX AIM 360 delivers all of that in a single, premium golf ball.
The defining feature of the AVX AIM 360 is its all-new full-circumference alignment graphic — the first of its kind from Titleist for the AVX model. Unlike a simple sidestamp line, the AIM 360 design wraps around the entire equator of the ball, gradually softening in opacity as it extends away from the target line. This creates a powerful visual cue that golfers can use both when lining up putts on the green and when setting up driver shots on the tee. Titleist Golf Ball R&D conducted controlled alignment tests comparing AIM 360 to standard sidestamps, and the results showed that players using AIM products were up to 35% more precise in aligning their putts. All AIM designs are uniquely Titleist, created with one single purpose: to help you be more precise and shoot lower scores.
The 2026 AVX features a completely reformulated core designed to generate more ball speed than the previous generation. This faster core was a critical engineering decision: to deliver the increased greenside spin AVX players requested (via a new, thicker urethane cover), Titleist needed to compensate with a more energetic core to ensure that overall distance performance was not only maintained but improved. The result is a golf ball that produces greater tee-to-green distance while still delivering the very soft feel and low long-game spin that define the AVX experience. Every layer of the 2026 AVX works in concert, and the core is the engine that keeps the entire performance package in balance.
The casing layer in the 2026 AVX has been reengineered and made thinner compared to the previous generation — a deliberate design choice to complement the thicker urethane cover above it. Titleist engineers describe the relationship as "hard over soft": the firm casing layer over the softer core actively suppresses spin at the high-speed impacts produced by drivers and long irons, resulting in a lower, more penetrating ball flight with less unwanted sidespin. This means straighter, longer shots from the tee and fairway. At the same time, the thinner casing layer works with the new cover to sharpen the differential between long-game and short-game spin — what engineers call the "spin slope" — giving AVX players the best of both worlds in a single ball.
The most significant structural change in the 2026 AVX is a new urethane cover that is both softer and thicker than the previous generation. This reformulated cover increases friction at lower impact speeds — exactly the condition during chip shots, pitch shots, and putts — translating directly into improved greenside spin and stopping power. The softer composition also preserves the extraordinary feel that AVX players expect; the ball feels superb off the putter face and on delicate short-game shots. The cover interacts with the firm casing layer beneath it using a "soft over hard" principle that Titleist's R&D team has used to fine-tune spin performance across its entire premium golf ball lineup.
The AVX AIM 360 features a 346 quadrilateral dipyramid catenary dimple pattern — one of Titleist's most precisely engineered aerodynamic dimple designs. This dimple geometry produces a low, penetrating ball flight off the tee that cuts through the wind and maximizes carry distance under variable conditions. On mid-iron and wedge shots, the same dimple design transitions to a higher peak trajectory, giving players the height needed for controlled, soft-landing approach shots. The net result is an aerodynamic profile that is measurably lower than the Pro V1, making the AVX AIM 360 a powerful choice for players who prefer a flatter, more boring flight with consistent behavior in wind.
The AVX AIM 360 is built on a premium 3-piece architecture — core, casing layer, and cover — that gives Titleist engineers multiple independent design pathways to tune distance, spin, and feel simultaneously. This multi-layer approach is what enables the AVX to occupy its unique performance space: a lower, softer alternative to the Pro V1 family that still delivers tour-caliber greenside control and exceptional feel. The 3-piece platform also enabled the 2026 generation to steepen its "spin slope" — increasing the differential between short-game spin and long-game spin — without compromising any of the ball's defining characteristics. For golfers who want a premium urethane ball with a softer, lower-spinning long-game profile, the 3-piece AVX construction is the platform that makes it possible.
| Specification | Detail |
|---|---|
| Construction | 3-piece (core, high-flex casing layer, urethane cover) |
| Cover Material | Soft urethane (new softer & thicker formulation for 2026) |
| Casing Layer | Reengineered high-flex casing layer (thinner than previous gen) |
| Core | New faster core formulation for increased ball speed |
| Dimple Design | 346 quadrilateral dipyramid catenary |
| Alignment Technology | AIM 360° — full 360° Alignment Integrated Marking |
| Ball Flight | Low, penetrating trajectory (lower than Pro V1) |
| Long-Game Spin | Very low (lower than Pro V1) |
| Short-Game Spin | Excellent — improved vs. previous AVX generation |
| Feel | Very soft |
| Color | White |
| Pack Size | 12 balls (1 dozen) |
| Recommended Player Profile | Golfers seeking low long-game spin, excellent greenside control, very soft feel, and precision alignment assistance |
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