Elevate your game with the Bridgestone e12 Straight MindSet golf balls — engineered specifically for golfers who want to reduce hooks and slices and keep the ball in play more consistently. Built on Bridgestone's new Optimal Flight System and informed by data from over four million ball fittings, the e12 Straight combines a soft, low-compression core with a sidespin-reducing mantle and Contact Force Dimple pattern to deliver longer, straighter distance. Whether you are struggling off the tee or simply want more predictable flight on your long and mid irons, the e12 Straight is designed to bring measurable improvement to every round.
Every e12 Straight also features Bridgestone's groundbreaking MindSet™ technology — a visual pre-shot routine system developed in collaboration with PGA Tour star Jason Day and his performance coach Jason Goldsmith. The result is a golf ball that works for both your swing and your mind, giving you the confidence and clarity to commit to every shot.
The Optimal Flight System is the engineering philosophy behind the entire new e12 series. Bridgestone analysed data from more than four million ball fittings to determine that approximately 85% of recreational golfers would benefit from a ball specifically optimised for their typical launch conditions. Rather than offering a single one-size-fits-all distance ball, Bridgestone developed three distinct e12 models, each tuned to a different flight profile. The e12 Straight is the model engineered for players who launch the ball at a mid trajectory but lose significant distance through excessive sidespin — hooks and slices that cost yards and fairways. Every component of the e12 Straight, from its core to its dimple geometry, works together to produce the straightest, most efficient flight possible for this common player profile.
The Contact Force Dimple is one of the most recognisable and performance-critical features of the e12 Straight. Unlike conventional dimples, the Contact Force Dimple features a unique raised area in the centre surrounded by an outer ring specifically shaped to slow horizontal rotation during flight. This raised centre increases the ball's contact surface with the clubface at impact, delivering a more efficient transfer of energy and better core activation for faster ball speed. The outer portion of the dimple geometry then works aerodynamically through the air, reducing the side spin that causes hooks and slices. For golfers who consistently fight a left or right miss, the Contact Force Dimple pattern provides a measurable, physics-backed correction built directly into the ball.
Sitting between the soft core and the cover, the Active Acceleration Mantle is a high-performance polymer layer engineered to maximise ball speed at the moment of impact. The mantle material contains an added surfactant that creates increased thrust and elevates initial ball velocity off the face, effectively giving the ball an extra boost of energy through the hitting zone. On the e12 Straight, the mantle is specifically formulated to contribute to sidespin reduction, working in tandem with the Contact Force Dimple to produce a tighter, more controlled flight path. The result is a ball that not only goes farther but also stays closer to your intended line, especially on off-centre strikes with the driver and long irons.
The e12 Straight is built on a soft, low-compression core that compresses easily at impact, staying on the clubface slightly longer to promote a higher launch angle and added carry distance. This core is wrapped in the FlexATIV Surlyn blend cover — a material that balances impressive durability with a noticeably soft feel at impact. Unlike urethane covers found on tour-level balls, the Surlyn construction ensures the e12 Straight can withstand the demands of everyday play while still providing a satisfying, responsive sensation on every strike. Together, the core and cover create a 3-piece construction that delivers the ideal balance of distance, feel, and longevity for mid- to high-handicap recreational golfers.
MindSet™ is not a physical performance technology in the traditional sense — it is a mental performance system integrated directly into the visual design of the golf ball. On the surface of the e12 Straight you will find a special graphic consisting of a dot (Focus Point), a series of rings, and a directional line (Execution Line). These markings are not merely decorative: they are purposeful cues developed by Bridgestone in collaboration with Jason Day and his performance coach Jason Goldsmith, alongside sports psychologists, to help golfers build a reliable, repeatable pre-shot routine. Bridgestone's own consumer research has shown that over 80% of golfers see improved scoring by an average of nearly three strokes per round when using the MindSet system consistently.
The MindSet™ pre-shot routine follows four clear steps:
1. Identify Your Target — Before addressing the ball, gather all relevant information: Where is my target? What is the distance? What are the wind conditions? Which club do I need? This is the analytical phase, and it happens before you step into your stance.
2. Visualise Your Shot Shape — Once you have assessed the situation, connect mentally with your target. Visualise the specific shot or putt you intend to play — the trajectory, the landing zone, the roll. This step bridges analytical thinking and athletic execution.
3. The Dot — Focus Point — The dot on the ball symbolises the moment of complete focus. Step into your stance, take a deep breath, and direct all of your attention to a single point of execution. Let go of outcome-based thinking and commit fully to the shot in front of you.
4. The Line — Execution Line — Once you have committed to your target and trajectory, shift your eyes to the Execution Line printed on the ball. Use it to align your clubface and your body, then simply swing — without thinking about the result. Free, committed execution is the goal, and the line gives you a tangible focal point to make that happen.
| Specification | Detail |
|---|---|
| Construction | 3-piece |
| Cover Material | FlexATIV Surlyn Blend |
| Mantle Layer | Active Acceleration Mantle (High-Performance Polymer) |
| Compression | Low (approx. 50) |
| Dimple Design | Contact Force Dimple Pattern (Delta Wing) |
| Flight System | Optimal Flight System — Sidespin Reduction |
| Mental Technology | MindSet™ (Focus Point dot + Execution Line) |
| Ball Color | White |
| Pack Size | 12 balls (1 dozen) |
| Ideal For | Golfers seeking to reduce hooks and slices and improve straight-line distance |
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