Bridgestone e12 Straight MindSet golf balls, matte yellow

Bridgestone e12 Straight MindSet golf balls, matte yellow

These balls are not suitable for custom printing!

Elevate your game with the Bridgestone e12 Straight MindSet golf balls, engineered as part of the new e12 Optimal Flight System to maximise distance and accuracy for every golfer. Developed from insights gathered through millions of Bridgestone ball fittings, the e12 Straight is specifically designed for players who want to reduce hooks and slices and keep the ball in play more consistently. Thanks to the Active Acceleration Mantle technology, the ball delivers outstanding speed and energy transfer at every impact, helping to reduce flight curvature and promote a straighter, more predictable ball flight.

The e12 Straight features a soft, low-compression core paired with a sidespin-reducing mantle and the signature Contact Force Dimple pattern, which together ensure enhanced forgiveness and controlled trajectory in all playing conditions. The low compression rating (approximately 50) provides a comfortable, stable feel even for golfers with moderate swing speeds, making it an ideal choice for those seeking consistency and confidence from tee to green. Whether you are struggling with a persistent slice off the tee or simply want a more reliable ball flight, the Bridgestone e12 Straight is the perfect companion to take your game to the next level. Available in eye-catching matte yellow for easy visibility on the course.

Key Features

• Optimal Flight System: Part of Bridgestone's new e12 Optimal Flight System, engineered to match your launch conditions and maximise distance with added accuracy.
• Reduced Hooks & Slices: Specifically designed to cut sidespin and reduce hooks and slices, helping you hit longer, straighter shots more consistently.
• Contact Force Dimple Pattern: Unique Delta Wing dimple design reduces excess side spin and flight curvature to keep your ball in play on every shot.
• Active Acceleration Mantle: High-performance polymer mantle layer boosts ball velocity at impact, delivering more speed and distance across all clubs.
• Low Compression Soft Core: A soft, low-compression core (approx. 50) promotes a higher launch angle and comfortable feel, especially at moderate swing speeds.
• FlexATIV Surlyn Cover: Durable ionomer cover provides a soft feel, solid short-game control, and long-lasting resilience round after round.
• MindSet™ Technology: Integrated pre-shot routine graphic system developed with sports psychologists and tour professionals to improve mental focus and consistency.
• 3-Piece Construction: Balanced three-layer architecture delivers the ideal combination of distance, feel, and control for recreational and mid-handicap golfers.
• Matte Yellow Colour: High-visibility matte yellow finish for easy ball tracking in any light or course conditions.
• 12-Ball Pack: Supplied in a convenient dozen pack, offering excellent value for regular play.

Technology in Detail

MindSet™

MindSet™ is not a physical performance technology in the traditional sense — it is a mental performance aid integrated directly into the design of the golf ball. Each e12 Straight ball features a specially printed graphic system consisting of a dot (Focus Point), circles, and a line (Execution Line) that guide the player through a structured pre-shot routine. Bridgestone developed MindSet in collaboration with sports psychologists, performance coaches, and tour professionals — including Jason Day and his coach Jason Goldsmith — to help golfers separate analytical thinking from athletic execution. According to Bridgestone's consumer research, over 80% of golfers who use the MindSet routine see an improvement in their scoring by an average of nearly three strokes per round.

1. Identify Your Target – The first step is information gathering. Where is my target? What is the distance? What are the wind conditions, and which club do I need to use? Gathering this data grounds your decision-making before you step into the shot.

2. Visualise Your Shot Shape – This step is about connecting with your target and vividly imagining the exact shot or putt you intend to play. See the trajectory, the landing spot, and the roll-out before you address the ball.

3. The Dot (Focus Point) – The dot on the ball represents the moment of singular focus. The player pauses, takes a deep breath, and narrows all attention to the upcoming strike, clearing the mind of outcome thinking and external distractions.

4. The Line (Execution Line) – The execution line represents the direction of the shot. Once the player has committed to the target and trajectory, they align to the line and simply perform the swing freely — without thinking about the result — allowing the body's athletic instincts to take over.

Specifications