Elevate your game with the Bridgestone e12 Straight MindSet golf balls, engineered as part of the new e12 Optimal Flight System to maximise distance and accuracy for every golfer. Developed from insights gathered through millions of Bridgestone ball fittings, the e12 Straight is specifically designed for players who want to reduce hooks and slices and keep the ball in play more consistently. Thanks to the Active Acceleration Mantle technology, the ball delivers outstanding speed and energy transfer at every impact, helping to reduce flight curvature and promote a straighter, more predictable ball flight.
The e12 Straight features a soft, low-compression core paired with a sidespin-reducing mantle and the signature Contact Force Dimple pattern, which together ensure enhanced forgiveness and controlled trajectory in all playing conditions. The low compression rating (approximately 50) provides a comfortable, stable feel even for golfers with moderate swing speeds, making it an ideal choice for those seeking consistency and confidence from tee to green. Whether you are struggling with a persistent slice off the tee or simply want a more reliable ball flight, the Bridgestone e12 Straight is the perfect companion to take your game to the next level. Available in eye-catching matte yellow for easy visibility on the course.
The Bridgestone e12 Straight is part of the new e12 Optimal Flight System – a three-model lineup where each ball is engineered for a specific flight objective. Bridgestone discovered through millions of professional ball fittings that more than 85% of recreational golfers would benefit by playing a ball optimised for their individual launch conditions. The e12 Straight is the model dedicated to reducing sidespin and correcting lateral deviation. The result is improved distance through a straighter, more predictable flight path from tee to green, helping you find more fairways and hit more greens in regulation.
The Active Acceleration Mantle is a high-performance polymer layer positioned between the core and the cover that acts as a kinetic amplifier at the moment of impact. Composed of an advanced polymer material with added surfactant technology, it creates increased thrust and higher initial ball velocity to maximise energy transfer from club to ball. This means faster ball speed off the driver face and consistent performance with every iron in the bag, without needing a tour-level swing speed to achieve meaningful distance gains. The mantle also contributes to the low-spin, high-launch characteristic that defines the e12 Straight's flight profile.
The Contact Force Dimple is the aerodynamic cornerstone of the e12 Straight and the most visually distinctive feature that sets it apart from its e12 siblings. This revolutionary Delta Wing dimple design features a unique structure that deliberately reduces horizontal (side) rotation during flight, directly tackling the root cause of hooks and slices. By minimising excess sidespin, the Contact Force Dimple straightens the ball's trajectory and increases forgiveness on off-centre strikes. The result is a ball that stays on target more reliably, giving golfers greater confidence on tee shots and approach play alike.
The e12 Straight is built with a three-piece architecture that balances soft feel, distance, and control without requiring tour-level pricing. At its heart sits a soft, low-compression gradational core (compression approx. 50) that helps moderate-swing-speed players launch the ball higher and with less effort. Surrounding it, the Active Acceleration Mantle amplifies speed, while the outer FlexATIV Surlyn-blend cover provides durability and a surprisingly responsive feel around the greens. Unlike urethane-covered premium balls, the FlexATIV cover offers excellent durability for extended play, making the e12 Straight one of the best-value mid-range golf balls available.
MindSet™ is not a physical performance technology in the traditional sense — it is a mental performance aid integrated directly into the design of the golf ball. Each e12 Straight ball features a specially printed graphic system consisting of a dot (Focus Point), circles, and a line (Execution Line) that guide the player through a structured pre-shot routine. Bridgestone developed MindSet in collaboration with sports psychologists, performance coaches, and tour professionals — including Jason Day and his coach Jason Goldsmith — to help golfers separate analytical thinking from athletic execution. According to Bridgestone's consumer research, over 80% of golfers who use the MindSet routine see an improvement in their scoring by an average of nearly three strokes per round.
1. Identify Your Target – The first step is information gathering. Where is my target? What is the distance? What are the wind conditions, and which club do I need to use? Gathering this data grounds your decision-making before you step into the shot.
2. Visualise Your Shot Shape – This step is about connecting with your target and vividly imagining the exact shot or putt you intend to play. See the trajectory, the landing spot, and the roll-out before you address the ball.
3. The Dot (Focus Point) – The dot on the ball represents the moment of singular focus. The player pauses, takes a deep breath, and narrows all attention to the upcoming strike, clearing the mind of outcome thinking and external distractions.
4. The Line (Execution Line) – The execution line represents the direction of the shot. Once the player has committed to the target and trajectory, they align to the line and simply perform the swing freely — without thinking about the result — allowing the body's athletic instincts to take over.
| Specification | Detail |
|---|---|
| Construction | 3-piece |
| Core | Soft low-compression gradational core (approx. compression 50) |
| Mantle | Active Acceleration Mantle (high-performance polymer) |
| Cover | FlexATIV Surlyn-blend (ionomer) – durable, soft feel |
| Dimple Pattern | Contact Force Dimple – Delta Wing design, sidespin-reducing |
| Dimple Count | 326 |
| Compression | Low (approx. 50) |
| Flight System | Optimal Flight System – Straight (reduced hooks & slices) |
| Mental Aid | MindSet™ Technology (Focus Point dot + Execution Line) |
| Colour | Matte Yellow |
| Pack Size | 12 balls (1 dozen) |
| Recommended Swing Speed | All swing speeds; especially suited to moderate swing speeds |
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