Wilson Infinite West Loop putter
Introducing the Wilson Infinite® West Loop™ putter — a sleek, balanced double-wide blade from the deluxe Infinite putter collection, optimized for ultimate precision, consistency and control on the green. Inspired by the iconic landmarks and neighborhoods of Chicago (home of Wilson’s headquarters), every putter in the Infinite line carries a name that pays homage to the Windy City. The West Loop bridges the gap between a traditional blade and a mallet, delivering the clean, classic look blade-putter fans prefer while adding meaningful width for superior stability and forgiveness. Whether you’re a mid-handicapper seeking more confidence or a low-handicapper demanding tour-quality feel, the West Loop is engineered to elevate every putt.
Key Features
- Double-Wide Blade Head: A wider-than-standard blade increases MOI for added forgiveness on off-center strikes while retaining the clean, traditional look blade-putter players love.
- Double-Milled Face: Two-stage milling delivers a consistent feel, roll, and distance control across the entire striking surface regardless of impact location.
- Focus Activation Parallel Alignment Aids: A bold central alignment line flanked by two thinner support lines locks in your aim and sharpens focus on every single putt.
- Two-Tone PVD Anti-Glare Finish: A dual-tone PVD coating eliminates distracting glare at address so you can concentrate entirely on the ball and the line.
- CounterBalanced Technology: The heavy, 104 g midsize grip shifts the balance point closer to the hands, producing a smoother, more controlled putting stroke.
- Midsize Multi-Textured No-Taper Grip: The specially designed grip inhibits wrist rotation throughout the stroke, promoting a more repeatable pendulum motion.
- Includes Headcover: The putter ships with a matching head cover to protect the clubface between rounds.
Technology in Detail
Double-Milled Face
The West Loop’s face undergoes two distinct milling stages to achieve a surface pattern that promotes perfectly consistent ball impact across every area of the face. Whether you catch it out of the toe or slightly off the heel, the double-milled texture ensures the ball rolls end-over-end immediately, reducing skid and producing reliable distance control. This two-stage process also creates a softer, more responsive feel at impact — one that gives you immediate feedback without feeling harsh. Golfers who have struggled with inconsistent roll from a smooth-faced putter will notice an immediate improvement in green-reading confidence.
Focus Activation Parallel Alignment Aids
Accurate alignment is the single most important factor in holing more putts, and Wilson’s Focus Activation system addresses it directly. A thick, prominent central line acts as the primary aim guide, while two thinner parallel support lines on either side reinforce the correct setup position and reinforce a square face angle. The result is a triple-line system that naturally draws the eye along the intended target line, reducing the mental load at address and allowing you to commit fully to every putt. The high-contrast lines work in concert with the anti-glare finish so there is no unwanted reflection that could shift your gaze.
Two-Tone PVD Anti-Glare Finish
The West Loop’s two-tone Physical Vapor Deposition (PVD) finish serves a dual purpose: it creates a premium, tour-quality aesthetic and it dramatically reduces surface glare at address. By minimizing reflected light from the clubhead, the finish keeps distractions away so the player can maintain sharp focus on the ball and its path to the hole. The contrast between the two tones also reinforces the sight lines, making the alignment aids even easier to read in varying light conditions on the course. The dark, matte character of the finish gives the putter an understated confidence at address.
CounterBalanced Technology
Wilson’s CounterBalanced Technology redistributes weight toward the grip end of the putter, moving the overall balance point closer to the hands. This shift produces a noticeably heavier sensation in the upper part of the club, which stabilizes the putting arc and reduces the tendency for the hands and wrists to become overactive during the stroke. The result is a smoother, more pendulum-like motion that is easier to repeat under pressure. The midsize grip weighs approximately 104 grams, a meaningful increase over a standard putter grip, and this added mass is the key driver of the counterbalance effect. Golfers who struggle with a jerky or wristy stroke will find the West Loop’s counterbalanced feel immediately beneficial.
Double-Wide Blade Design
The defining characteristic of the West Loop is its double-wide blade head — a design that widens the traditional blade silhouette to increase the Moment of Inertia (MOI) without transitioning to a full mallet shape. The wider flange adds meaningful stability and forgiveness on off-center impacts, so putts that miss the sweet spot still track true and hold their line. Yet the overall profile retains the compact, blade-like appearance that many golfers strongly prefer over larger mallet designs. The West Loop is therefore a natural upgrade for players who love the look of a classic blade but want to reduce the penalty for mishits. The face-balanced weighting also makes it particularly well-suited to players with a straight-back, straight-through stroke.
Midsize Multi-Textured No-Taper Grip
The Wilson Midsize putter grip fitted to the West Loop features a multi-textured surface pattern designed specifically to minimize wrist rotation during the putting stroke. The no-taper profile maintains a consistent diameter from top to bottom, encouraging equal grip pressure in both hands and preventing the subtle wrist-flipping motion that sends putts off-line. At approximately 104 grams, the grip is heavier than most standard putter grips, which directly enables the counterbalanced feel that characterizes the Infinite collection. The larger overall size fills the hands more completely, which further reduces tension and promotes a relaxed, smooth stroke.
Specifications
| Specification | Value |
|---|
| Model | West Loop |
| Hand | RH (Right Hand) |
| Loft | 3° |
| Lie | 71° |
| Length | 34" |
| Head Style | Double-Wide Blade |
| Grip | Wilson Midsize Putter Grip (multi-textured, no-taper) |
| Shaft | Wilson Weili Putter Steel Shaft |
RH = Right Hand (right-handed golfer).
Shaft
Wilson Weili Putter Steel shaft — a purpose-built putter shaft offering the stability and feel characteristics that complement the counterbalanced design of the Infinite collection.
Grip
Wilson Midsize putter grip — multi-textured, no-taper construction at approximately 104 g to support counterbalanced performance and inhibit wrist rotation during the putting stroke.
