The Golf Pride Tour Velvet is the most popular grip in golf — and the PLUS4 version takes performance even further. By increasing the diameter of the lower hand, the PLUS4 design reduces grip pressure and tension in the hands, promoting a smoother, more consistent swing. This grip combines an exclusive, state-of-the-art rubber compound with a computer-designed, non-slip surface texture to deliver maximum playability, comfort and confidence on every shot. Whether you play in dry summer conditions or wet autumn rounds, the Tour Velvet PLUS4 keeps you in control.
The Tour Velvet Super Tack technology features an advanced new material formulation that delivers outstanding tackiness, enhanced surface texture, and a +33% increase in surface coverage for superior traction and grip stability throughout the entire swing.
The defining feature of the PLUS4 is its increased diameter through the lower hand section of the grip. This larger profile encourages the hands to apply less pressure during the swing, which in turn reduces tension travelling up through the forearms and shoulders. Lighter grip pressure is widely associated with better swing tempo, improved clubhead speed, and greater overall consistency. For players who tend to grip too tightly, the PLUS4 can deliver a tangible improvement in feel and shot quality without any change in technique.
Golf Pride's proprietary Super Tack material formulation sets a new benchmark for grip tackiness. The advanced rubber compound is engineered to create a strong, immediate connection between the hands and the club, even in warm or slightly humid conditions. Unlike conventional rubber grips that can feel slick over time, the Super Tack compound maintains its surface properties round after round, providing reliable feedback and a consistent feel throughout the entire bag.
The surface of the Tour Velvet PLUS4 is finished with a precisely engineered, non-slip texture that has been developed using computer modelling to optimise traction across the entire grip area. The texture provides a +33% increase in surface coverage compared to standard Tour Velvet formulations, meaning more of your hand is in direct contact with the grip at all times. This translates to a more secure hold, reduced club rotation at impact, and improved accuracy — particularly valuable in wet weather or when playing without a glove.
The Golf Pride Tour Velvet franchise has been the number one grip on professional tours and among amateur golfers worldwide for decades. Its proven combination of performance, durability and value has made it the benchmark against which all other grips are measured. The PLUS4 variant builds on this legendary status by adding a modern biomechanical improvement — the larger lower-hand profile — making it equally suitable for tour professionals and everyday club golfers seeking a better, more comfortable feel.
| Specification | Detail |
|---|---|
| Brand | Golf Pride |
| Model | Tour Velvet PLUS4 |
| Size | Standard |
| Core Size | Round 0.60 |
| Colour | Black |
| Club Compatibility | Irons, Hybrids, Woods |
| Technology | PLUS4, Super Tack |
| Surface Coverage Increase | +33% vs. standard Tour Velvet |
It's time to re-grip! Fitting a new grip completely transforms the feel of your club — it can make an old iron feel as responsive and confidence-inspiring as a brand new one. Grips wear down gradually, and many golfers underestimate how much a tired, slick grip is costing them in terms of control and consistency. Replacing your grips is one of the most cost-effective equipment upgrades you can make.
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