The Titleist TruFeel AIM 360 is the perfect golf ball for players who want an ultra-soft feel, reliable long distance, and a game-changing alignment advantage — all in one package. Building on TruFeel's reputation as the softest ball in the Titleist lineup, the AIM 360 edition adds a revolutionary continuous 360° arrow alignment design that wraps the entire circumference of the ball, helping you aim more precisely on the green and off the tee. Whether you are a beginner looking for confidence and ease of play, or an experienced golfer who values a soft feel with consistent performance, the TruFeel AIM 360 delivers an ideal combination of distance, control, and precision. Sold in a convenient dozen (12-ball) pack, white.
The biggest innovation in the TruFeel AIM 360 is the Alignment Integrated Marking (AIM) 360° system — a continuous arrow design printed around the full circumference of the golf ball. Unlike a traditional sidestamp or single-line marking, the AIM 360 arrow can be read and used from any angle on the ball, meaning you can always find your line without repositioning the ball. Whether you are lining up a critical putt on the green or teeing up for a straight drive, the 360° visual aid simplifies the aiming process and dramatically improves consistency. Titleist's own research confirms that golfers using a Titleist AIM ball are up to 35% more precise when aligning their putts compared to a standard sidestamp. Inspired by tour-level alignment designs, AIM technology has one singular goal: to help every golfer be more precise and shoot lower scores.
TruFeel is the softest golf ball in the entire Titleist lineup, and this reputation is backed by two key technologies working in harmony. The advanced TruTouch core is a large, low-compression formulation engineered to generate fast ball speed for long distance while delivering an exceptionally soft and responsive feel at impact. Paired with it is the soft 3.0 TruFlex cover — a proprietary ionomer blend that has been refined to feel noticeably softer at contact while maintaining the durability and consistency Titleist is known for. Together, these two layers create that unmistakeable soft feedback on every shot, from full drivers to delicate chip shots around the green. For golfers who prioritise a soft, comfortable feel above all, TruFeel represents the pinnacle of Titleist's soft-ball engineering.
Soft feel does not have to come at the cost of distance, and the TruFeel AIM 360 proves exactly that. The fast TruTouch core generates low spin in the long game, keeping the ball on a tighter, more efficient flight path for greater carry and overall distance. The innovative 376 tetrahedral dimple pattern produces a low, penetrating ball flight that cuts through the wind and maintains a stable trajectory even in challenging conditions. This aerodynamic design ensures that carries are maximised and the ball reaches its peak flight efficiently, then descends on a consistent angle. The result is a ball that travels long off the tee and stays on line, giving mid- to high-handicap players confidence in their distance game.
Around the green, the soft 3.0 TruFlex cover truly comes into its own. This proprietary cover formulation is designed to engage the grooves of wedges and short irons to generate consistent spin on chips, pitches, and approach shots. The softer construction means the cover compresses slightly at impact, maximising contact area with the clubface and producing reliable, predictable spin rates shot after shot. Whether you need to stop the ball quickly on a firm green or play a controlled bump-and-run, the TruFeel AIM 360 responds with confidence-inspiring short-game performance. The combination of soft feel and reliable greenside spin makes this ball a well-rounded performer for players of all skill levels.
| Specification | Detail |
|---|---|
| Model | Titleist TruFeel AIM 360 (2026) |
| Construction | 2-piece (TruTouch core + TruFlex cover) |
| Core | Advanced TruTouch low-compression core |
| Cover | Soft 3.0 TruFlex (ionomer blend) |
| Dimple Design | 376 tetrahedral dimple pattern |
| Ball Flight | Low, penetrating trajectory |
| Alignment | AIM 360° — continuous 360° arrow design around circumference |
| Feel | Ultra-soft (softest ball in the Titleist lineup) |
| Colour | White |
| Pack Size | 12 balls (1 dozen) |
| Recommended For | Players who prefer ultra-soft feel, long distance, and consistent greenside spin |
| USGA Conforming | Yes |
The Titleist TruFeel AIM 360 is the perfect choice for golfers who want a soft-feeling ball with strong distance and the simplest, most effective alignment system on the market. The 360° alignment, ultra-soft feel, and balanced all-around performance make it an outstanding option for beginners and experienced players alike — delivering the distance, control, and precision you need to play with greater confidence every round.
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